Mission

We strive to explore, innovate, design and engineer the best-in-class products and services that bring meaningful impact to people’s lives and communities we serve in.

Vision

• Let’s Believe in Our Brand
  To establish all our brands as one of the top 3 brands of choice in their markets by 2030.

• Let’s Believe in Our Business
  To be valued beyond BDT 50,000 Crore in aggregate across all our businesses within 2030.

• Let’s Believe in Ourselves
  To be among the employers of choice.

• Let’s Believe in Our Society
  To be among the most socially, environmentally, and ethically compliant organizations.

Values

1. Leadership
   • We continuously challenge our limits.
   • We have the courage to swim against the tide when necessary.
   • We have clarity in our vision because we know where we are heading.
   • We are all leaders in our area of responsibility with a deep commitment to deliver business results.
   • We focus our resources to achieve business objectives and strategies.
   • We collaborate and harness our combined knowledge by eliminating organizational barriers.
2. Respect
   • We do not do unto others what we would not want others to do unto us.
3. Cooperation
   • We empathize with our people.
   • We encourage teamwork to achieve a common goal.
   • We inculcate cross-boundary collaboration.
4. Integrity
   • We uphold and honor our commitments.
   • We practice equality and advocate honesty.
   • We acknowledge our shortcomings.
5. Innovation
   • We are relentless in our pursuit of redefining the standards of excellence. 
   • We encourage new ideas that challenge conventional views. 
   • We learn, adapt and evolve because change is the only constant.